Instagram social media platform in the world, with over 1 billion monthly platforms allows users to share pictures and videos with their followers, and the more likes and followers a user popular they appear to be. But what is the psychology behind Instagram likes and followers? The reason Instagram likes and followers are due to Social Comparison Theory. This theory suggests evaluate ourselves by comparing ourselves to others. When we see someone with more likes and followers might feel envious and try to improve our numbers to feel better about ourselves. It’s a natural human tendency to be accepted and admired, and Instagram provides a platform.
Instagram likes and followers provide a sense of validation and self-esteem. When we receive likes and followers, we feel accepted and admired. This feeling can boost our self-esteem and provide a sense of accomplishment also provide a sense of belonging to a community, be especially important for those who feel isolated or lonely. If we don’t receive as likes and followers as we hoped makes us feel rejected and decrease our self-esteem. It is why some people are obsessed with their Instagram numbers, constantly checking their notifications and posting pictures to try and improve popularity.
Another reason we care about Instagram likes and followers is the release of dopamine in our brains. Dopamine is a neurotransmitter for pleasure and reward. When we receive likes and followers, our brains release dopamine and feel good. This feeling is addictive, and more likes and followers experience pleasure. This addiction leads to negative consequences, spending time on Instagram or being obsessed with our popularity on the platform. It’s to remember naturally to be accepted and admired for self-worth by our Instagram likes and followers. Influencers collaborate with brands to promote products or services followers, sponsored posts, or partnerships.
The effectiveness of influencers lies and credibility with followers, leading to increased brand awareness, engagement, and sales. Social media influencers our desire for Instagram likes and followers. Influencers are individuals following on social media and influencing the purchasing decisions of their followers. Many influencers on Instagram have followers and receive thousands of likes on their posts. It feels like achieving the same level of popularity to be successful or happy. However, it’s important to present a curated version that lives on Instagram. Their pictures may be edited or staged, and their lives as perfect as they appear to influencer’s feelings of inadequacy and feeling like.