Cadillac Dealers offer the most models of any manufacturer in its class. While near Bay Area Cadillac dealers offer many crossovers and SUVs, their most luxurious and powerful models are the sedans: Cadillacs like the splendid ATS and buttery CT6. Cadillac also offers a wide array of standard and high-performance packages on each model that allow you to get what you want from your vehicle.
What is a Cadillac?
Cadillac was the first automobile company to offer buyers a choice of body styles. Before near Bay Area Cadillac dealers, one had to buy a special model if one wanted to drive a convertible. Now, one could buy a convertible. Cadillac’s bodies were based on two designs, the elegant torpedo and the cheaper but stronger and safer pillar less “Streamliner.” The “streamliner” design was so efficient that by 1924 Cadillac cars had 70% of the boxy frame strength of other American cars.
Cadillac offered a choice of three engines, two flat twelves with 20 and 24 horsepower, and a four-cylinder with 20 horsepower. The flat twelves were reliable and sturdy but hardly exciting. The four-cylinder was more interesting. It was the first commercially successful engine to use an overhead camshaft, which gave the engine more torque and improved fuel economy.
Cadillac also introduced the first self-adjusting brakes. They worked like this: When one hit the brakes, a lever inside the brake lever extended a rod and pushed a piston against a shoe. Both slowed the car and pumped the brake linings, extending their life. In 1931 Cadillac was the first car company to offer hydraulic brakes, which worked the same way, but added safety: when one touched the brakes, the piston released, automatically releasing the car’s brakes. Cadillac’s electrical system was an early example of what today is called computerized engine management. When one started the car, the engine started up automatically.
Building trust with customers
To be effective, salespeople need to convince customers that whatever they are selling is what they need. So salespeople need to find a way to convince customers of the benefits of what they are selling. One way to persuade customers of the benefits of what one is selling is to make the product easy to use. Easier to use means more sales.
One way to make the product easy to use is to make it beautiful. This might seem obvious, but it is far from obvious in practice. It is hard to make a product beautiful. The harder one makes the making, the less beautiful it is. Easier to use and more beautiful are two ways to make their product sell itself, making sales easier. But in practice, making the product easy to use or beautiful conflicts with making the thing sell itself. Even selling is hard to do. So salespeople have to find a way to do both.